Deborah Small is the Laura and John J. Pomerantz Professor of Marketing and Professor of Psychology at the Wharton School and the Psychology Department of the University of Pennsylvania. Her research examines fundamental processes that underlie human judgment and decision making. Her worked has been published in leading academic journals and has been described in the Harvard Business Review, the New York Times, Boston Globe, Financial Times, NPR, Wall Street Journal and many other news sources and popular books. She currently serves as an associate editor of the Journal of Marketing Research and on several other editorial boards. In addition to her academic work, she has consulted with numerous for-profit, non-profit, and public organizations to help them utilize behavioral insights for greater good.
Professor Small teaches Marketing for Social Impact and Consumer Behavior courses to Undergraduates, MBA students, and PhD students. She was the winner of Wharton’s “Iron Prof” competition in 2014 among other awards. She received her PhD in Psychology and Behavioral Decision Research from Carnegie Mellon University and her BS from the University of Pennsylvania.