Eldar Shafir is the William Stewart Tod Professor of Psychology and Public Affairs, and co-founder and scientific director at ideas42, a social science R&D lab. He studies decision-making, cognitive science, and behavioral economics. His recent research has focused on decision-making in contexts of poverty and on the application of behavioral research to policy. He is Past President of the Society for Judgment and Decision Making, and a Senior Fellow of the Canadian Institute for Advanced Research. He was a member of President Barack Obama’s Advisory Council on Financial Capability, and is currently Vice-Chair of the World Economic Forum’s Global Agenda Council on Behaviour. He has received several awards, most recently a Guggenheim Fellowship, and the William James Book Award. He was named one of Foreign Policy Magazine’s 100 Leading Global Thinkers of 2013. He edited a book called “The Behavioral Foundations of Public Policy,” (2012), and co-authored, with economist Sendhil Mullainathan, “Scarcity: Why Having Too Little Means So Much,” (2013). He received his B.A. from Brown University and his Ph.D. from the Massachusetts Institute of Technology.