Elizabeth Keenan is an assistant professor of business administration in the Marketing Unit at Harvard Business School. Professor Keenan’s research explores barriers to and motivators of prosocial behavior, using a combination of field, laboratory, and online experimental methods. Her recent work investigates donors’ aversion to overhead spending by nonprofits, including its negative effects on the choice to give. A subset of Professor Keenan’s research focuses on topics related to environmental sustainability, including drivers of green product choice, hotel towel reuse, and the underlying psychological processes involved in climate-change-related judgments. Her research has been published in Science, the Journal of Consumer Research, and Nature Climate Change.
Professor Keenan earned her PhD in marketing at the Rady School of Management at the University of California, San Diego; an MAS in marine biodiversity and conservation, also at UC San Diego; and a BS in biology at Loyola Marymount University. Prior to her doctoral studies, Professor Keenan spent ten years in nonprofit management and education at the Aquarium of the Pacific.