Henriëtte Prast is professor of Finance at the Tilburg School of Economics and Management, Tilburg University, the Netherlands, and member of the Dutch Senate (for the Democratic Party). Previously she held positions at the Dutch Central Bank and the Dutch Scientific Council for Government Policy. She was also member of the Monitoring Committee Corporate Governance Code and the Monitoring Committee Bank Code, as well as non executive member of the Dutch Financial Market Authority. In the Netherlands she is regarded as an expert and an opinion leader on behavioral economics and its implications for policy.