Elizabeth Hardy recently joined the Privy Council Office, Government of Canada, leading the application of behavioural science to public policy challenges. Previously, Elizabeth led the Behavioural Insights Unit in the Government of Ontario, where she was instrumental in creating and building Canada’s first behavioural science team in government. To date, Elizabeth has successfully completed trials dealing with public health, tax collection, regulatory compliance, and service delivery. She continues to collaborate with stakeholders in government as well as the academic community and is a passionate advocate for building a culture of experimentation within policy and program delivery. Her research—Moving Citizens Online: Salience and Framing as Motivators for Behavioral Change – was recently published in the Journal of Behavioral Science and Policy.