Teacher turned techie, Marc Laitin is the Vice President of Product Management at Opower, responsible for leading our User Experience, Analytics, Product Localization, Client Engineering and Knowledge Management teams. Previously at Opower he was the Senior Director of Consumer Marketing where he designed and implemented hundreds of aggressive market tests to enhance the effectiveness of Opower programs. Prior to joining Opower, Marc co-founded Wired for Change, a political technology and consulting firm, which served more than 85 clients, including the Center for American Progress, Citizens for Responsibility and Ethics in Washington, Economic Policy Institute, and MoveOn.org. From 1997-2004, Marc was a middle school and high school teacher, where he covered everything from mathematics to economics, history, and politics. Marc currently lives in Washington D.C. with his wife Lauren, and their two daughters, Ida and Louise.