Nina Mažar is the Senior Behavioral Scientist of the World Bank’s Behavioral Insights Team GINI (Global INsights Initiative). She is also an Associate Professor of Marketing and the Co-Director of BEAR – the Behavioral Economics in Action center at University of Toronto’s Rotman School of Management. Her research focuses on how human behavior is influenced by seemingly irrelevant cues in the environment, and how to re-design environments to help individuals make better decisions (from financial decisions to consumption and corruption) that increase their own and societal welfare. She relies primarily on incentive compatible experiments in the lab and in the field, sometimes supported by neuroscience and genetic research methods as well as physiological measures. For her applied policy work she has been named one of “The 40 Most Outstanding B-School Profs Under 40 In The World” (Poets&Quants 2014).
Nina has published her research in leading academic journals like the Journal of Marketing Research, Psychological Sciences, Review of Economic Studies, and the Proceedings of the National Academy of Sciences. Popular accounts of her work have appeared among others on NPR, BBC, in the New York Times, Financial Times, Wired, and Harvard Business Review. Nina is also a sought-after applied researcher and public speaker. Speaking engagements include the European Commission, OECD, Toyota and Google Ventures.