Will Tucker is Managing Director at ideas42, where he leads projects applying behavioral science in economic opportunity, energy and environment, health, and public safety. He also serves as a Fellow on the White House Social and Behavioral Sciences Team. Will has managed large-scale behavioral economics projects with Fortune 500 companies and government agencies from the Department of Defense to the New York Police Department. His work has been published in the Sage Handbook of Measurement and the Harvard Business Review. A Truman Scholar, Will holds a Master in Public Affairs from Princeton University’s Woodrow Wilson School, and has worked at the Office of Management and Budget’s Office of Information and Regulatory Affairs. He has also been safety certified in chainsaw and forklift operation.